A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Nerida Conisbee, Ray White Chief Economist Gallup’s World Happiness report for 2024 was recently released. Australia is one of the happiest countries in the world, ranking 10th globally. Overwhelmingly, the happiest countries tend to be small, with populations under 15 million people. Only the Netherlands and Australia could be considered … Read more
In a splendid showcase of professional excellence and industry leadership, Ray White Upper North Shore distinguished itself at the prestigious REB Awards 2024, securing two significant accolades. Esteemed principal, David Walker, was honoured with the Principal of the Year award, while the Property Management team was celebrated as the Property … Read more